Crossing mountains and seas, carrying “Made in China” to Tehran
When the Chinese lanterns have not yet faded, the exhibition team of SL Auto Parts Factory has set off for Tehran, Iran with two containers full of clutches, forged slack adjuster(brake adjuster), clutch boosters, brake chambers and other samples. As a Chinese exhibitor at the 2025 Iran Tehran International Auto Parts Exhibition (IAPEX 2025), we will show the hard-core strength of “Yiwu Manufacturing” to the Middle East market at booth 217 in Hall 38B from May 29 to June 1.
Highlights of the exhibits: Technical confidence from single products to systems
- The flagship product directly hits the pain point: The forged slack adjuster series (#forgedslackadjuster) promoted this time adopts 45# steel integral forging process, and the tensile strength is 30% higher than that of ordinary castings, which is especially suitable for the needs of heavy trucks and trailers under complex road conditions in Iran. The automatic adjustment function of the brake clearance will be demonstrated on site to intuitively show the technical advantages of reducing the risk of brake failure.
- Full chain product matrix: In addition to the core slack adjuster (#brakeadjuster #slackadjuster), the full series of truck accessories (#truckparts) and trailer accessories (#trailerparts) are also exhibited simultaneously, including the Southern high-quality clutch plate and clutch cover (#clutchkits #clutchcover #clutchdisc), from the brake system to the suspension components, providing a one-stop procurement solution for local dealers.
- Customized service breakthrough: In view of the Iranian market preferences, we have conducted research and optimized the product surface anti-corrosion treatment (adapting to the desert climate) and specification compatibility (matching local models) in advance. We can connect with ODM/OEM needs on site, so that the “Chinese factory” (#manufacturer #factory) can directly communicate with the terminal needs.
Exhibition Guide: In addition to participating in the exhibition, we also want to “break the circle” in this way
- Squatting industry pulse: Tehran International Permanent Fairground is the auto parts trade hub in the Middle East. This exhibition is expected to attract more than 500 international exhibitors. We have identified potential partners such as Turkey and Russia, and plan to hold 3 small technical exchange meetings during the exhibition to break the stereotype of “Made in China = low price” with on-site experiments of forging technology.
- Full localization details: The exhibition team is specially equipped with Persian translators, the booth design incorporates traditional Iranian geometric patterns, and the negotiation area prepares saffron tea and Yiwu brown sugar, using the “culture + product” double stepping stone to close the distance with local buyers.
Exhibition notes for peers: Why is the Middle East market worth rushing into?
As a major automotive industry center in the Middle East, Iran has an annual commercial vehicle ownership of over 2 million vehicles, but the local parts production capacity can only meet 60% of the demand. Especially for brake system parts, the replacement frequency is high due to harsh road conditions, and high-end products such as forged slack adjuster have long relied on imports. This exhibition is not only about selling products, but also about verifying a path – when the supply chain advantages of Yiwu small commodity market meet the industrial upgrading needs of countries along the “Belt and Road”, the labels of “clutch”, “brake pad”, and “forged slack adjuster factory” (#slackadjusterfactory) may open up a wider market than imagined.
During the exhibition, we will continue to update the on-site dynamics under the topics of #International Exhibition #Auto Parts Exhibition. When squatting down a Middle Eastern customer drinking coffee and discussing orders, we also look forward to meeting other Chinese exhibitors and clinking a glass of “Made in China” in the sunshine of Tehran!
SL Auto Parts Factory Exhibition Team
May 20, 2025
(Attachment: The booth navigation map has been uploaded to the corporate WeChat. If domestic partners need to connect with Iranian customers, they can call the on-duty colleagues at any time~)
